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Are You Ignoring the Needs of a Majority of Today’s Homebuyers?

Are You Ignoring the Needs of a Majority of Today’s Homebuyers?

A national survey finds that a majority of homebuyers want to include brand-new homes in their search. At the same time, a small percentage of real estate professionals have the training, market knowledge and builder relationships to professionally support their clients in the new-homes arena. As a result, the majority of brokers and agents are professionally meeting the needs of only 46 percent of today’s homebuyers! Are you overlooking one of the most powerful keys to maximizing real estate s...
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RE/MAX Leader: Prepare for the Boom in New Home Sales.

RE/MAX Leader: Prepare for the Boom in New Home Sales.

While RE/MAX Chairman of the Board and Co-founder Dave Liniger is famous for building one of the world’s largest and most successful real estate brands, he’s also renowned for his expertise in being ahead of the curve on key market trends. The next big wave in real estate, according to the industry icon? New-home sales. But capitalizing on the new construction market of today will require an updated set of skills to meet the needs of a new demographic. “It’s essential for everyone to recogni...
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New Construction: Solving the Move-up Buyer Dilemma?

New Construction: Solving the Move-up Buyer Dilemma?

While Helen Hanna Casey “literally grew up around the new-homes business,” she is quite clear that today’s new-home market is not like the one her father was actively involved in as he built Howard Hanna Real Estate some 50 years ago. “Moving forward, we’re going to see different types of builders, different types of buyers and a different set of buyers’ desires and expectations.” Here, Casey shares why new-home construction just may be the motivation move-up buyers have been waiting for.
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Ron Peltier Interview: Retraining for the New, New-Home Market.

Ron Peltier Interview: Retraining for the New, New-Home Market.

While real estate’s recovery is good news in and of itself, the revival of the market is yielding many key opportunities, such as new-home sales. With inventory lagging and buyer demand increasing, builders are back in business. However, the new-home market of today is not the new-home market of yesterday. According to HomeServices of America Chairman & CEO, Ron Peltier, “After six years of very little activity, there has to be a retraining effort to get agents back up to speed.”
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New Home Sales Soar; How REALTORS® Are Maximizing Opportunities.

New Home Sales Soar; How REALTORS® Are Maximizing Opportunities.

With more than 25 years in the business, David Schoner is recognized as one of the nation’s leading experts in new-home sales and marketing. As the previous owner of Schoner Research and the New Jersey New Homes Guide, he’s worked for the past 17 years as vice president, Coldwell Banker NRT, responsible for all New Homes Division operations. In this interview, Schoner shares his insights on the rebound in new-home sales and how brokers can best build this important revenue stream.
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Oil and Water - Can Builders and Brokers Get Along?

Oil and Water - Can Builders and Brokers Get Along?

As a boy growing up in a construction family, I never really understood the reason why. “That’s just the way things are,” my father explained one day. “It’s like oil and water, builders and real estate brokers just don’t mix.” A few years later, on our way home from work one day, I decided to rile him up a little. “You aren’t going to believe it, but I heard about a builder who’s actually married to a real estate agent!” You should have seen his reaction to this anomaly.
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The Road to Professionalism is a Never Ending Journey

The Road to Professionalism is a Never Ending Journey

Although the benefits of education have been established again and again, there are those who actually attempt to justify their lack of knowledge and professionalism. The first time I heard this attitude, I was taken completely by surprise. At the time, I was talking with a real estate agent at a national convention, explaining the educational and professional benefits to be enjoyed through completion of our RCC and CNHS certification courses. After my brief overview he looked at me stra...
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Meeting the Needs of Our Buyers - Today and Tomorrow

Meeting the Needs of Our Buyers - Today and Tomorrow

In a conversation with a real estate professional at a recent national convention, I was told an interesting story. This agent was working a builder’s model home one afternoon when a couple in their late 50’s stopped by and spent some time touring the home. As they returned from the second floor, the sales agent asked “So what do think? Isn’t this a nice home?” “We definitely think it’s a nice home, but we’ve already been living in it for 20 years,” the woman answered. As the ...
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Your Highest and Best Use - A Tale of Two Developers

Your Highest and Best Use - A Tale of Two Developers

While markets differ in various ways, most of us in real estate are playing our game by the same rules. All of us have access to the same quality resources, information and tools of our trade. Why is it then, that a select few seem to achieve success so far beyond the rest of the pack? This story offers one of the answers to this question. I was visiting my friend John, a successful developer I had known for many years. In the imposing brick office complex he had recently completed, we sat i...
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Smart Brokers Know That Builders are People Too!

Smart Brokers Know That Builders are People Too!

Many of us have learned to be careful what we wish for. Years ago, as a young custom homebuilder, I reached a point where these words were ringing in my ears. While I was excited my business was growing quickly, I found myself struggling to keep up with my work like the proverbial ‘one-armed paper hanger’. Job site supervision consumed my weekdays from sunup to sundown. Evenings were dedicated to customer meetings, estimating and architectural design work. On weekends, I worked my model homes ...
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